Salone del Libro di Torino 2014
In 2014 “Il Caffè Letterario” at Salone del Libro of Torino was run by Lavazza and Gobino together, so the space had to combine the two different corporate identities.
I chose to work with big silhouettes on the walls, images of chocolate and coffee and mini-novels to print on the walls. I asked again Aldo Costa to write them.
I added real chocolates and coffee pods as jewels on the silhouettes.
The space was entitled “Il momento buono”, “the good moment” to enjoy and relax after visiting the fair, with a great coffee and a good chocolate candy.
Orange is a great color, very visible from far so perfect to orientate visitors, I keep it, as in 2013.
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