In 2014 “Il Caffè Letterario” at Salone del Libro of Torino was run by Lavazza and Gobino together, so the space had to combine the two different corporate identities.
I chose to work with big silhouettes on the walls, images of chocolate and coffee and mini-novels to print on the walls. I asked again Aldo Costa to write them.
I added real chocolates and coffee pods as jewels on the silhouettes.
Orange is a great color, very visible from far so perfect to orientate visitors, I keep it, as in 2013.