In 2014 “Il Caffè Letterario” at Salone del Libro of Torino was run by Lavazza and Gobino together, so the space had to combine the two different corporate identities.

I chose to work with big silhouettes on the walls, images of chocolate and coffee and mini-novels to print on the walls. I asked again Aldo Costa to write them.


I added real chocolates and coffee pods as jewels on the silhouettes.

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The space was entitled “Il momento buono”, “the good moment” to enjoy and relax after visiting the fair, with a great coffee and a good chocolate candy.Salone_Libro03

Orange is a great color, very visible from far so perfect to orientate visitors, I keep it, as in 2013.