A brand new look for every product of the most famous chocolate maker in Turin.


I wanted to create a collection, like a fashion one, to emphasize Guido Gobino’s creativity, refinement and attention to details. And the package, like a beautiful dress, has to underline the beauty, the goodness in this case, of chocolate.


I enjoyed to use many different fantasies, every one in the same black and white colors.

I kept the iridescent paper of the previous packages but I changed the logotype, introducing the orange color, usually used as a background in a lot of the corporate stuff.

Guido Gobino's selection box


I like changing and I am very satisfied with this work, potentially endless: new reference, new package, new fantasy…