The client wanted to promote into the travel and tourism market the area of Turin not just as the metropolitan one, but as a huge territory, offering different opportunities of entertainment, sport and culture. The name had to be “Turismo Torino E Provincia” even if the meaning of “Provincia” is not so clear abroad.
We worked on the concept of “Two destinations in one“. Like if, looking for Turin, a browser could find two results.
Then we used the two pointers joined together, to make one heart, standing for the passion of this territory.
We built all the graphic format with these simple elements.