Normally I prefer to work on vectorial logotypes because applications are easier and it is possible to print them with every technique and on every support. But this was not the logo for a Company, it had to communicate an event about lighting, an outdoor itinerary of contemporary art that reinvents the streets and piazzas of the city, lighting them up with striking installations of great visual impact.
So, for the first time in my life, I worked on a photographic logo that was at the same time the key visual of the advertising.
And finally, this was my modest and personal tribute to great Man Ray, Mili and Picasso’s Light Painting. :-)