Istituto di Servizio per il Mercato Agricolo Alimentare, an Istitution of the Ministry of Agriculture in Italy, required Orange the restyling of the logo.
We decided to maintain the ear of wheat, changing typeface and colours.
Then, we used the same style for the subsidiary SGFA, the Society for the management of funds for the agricultural and food sector.
For the restyling of the annual reports, we studied a simple illustration that became the icon of each one of the agricultural sectors. Simone Vona made all the illustrations.
I made this work as creative director of Orange .
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